A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience

dc.contributor.author	Bati, Ugur
dc.contributor.author	Atici, Bunyamin
dc.date.accessioned	2021-12-21T08:45:51Z
dc.date.available	2021-12-21T08:45:51Z
dc.date.issued	2016
dc.identifier.issn	1986-3497
dc.identifier.uri	http://dspace.yeniyuzyil.edu.tr:8080/xmlui/handle/20.500.12629/1801
dc.description.abstract	The purpose of this study is to reveal the emotional message repertory in the television commercials directed at the young target audience. A content analysis is realized in the coverage of the study. The content analysis is used in the study. Total 2482
dc.language.iso	English
dc.publisher	Onlıne Journal Communıcatıon & Medıa Technologıes-Ojcmt
dc.title	A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience
dc.type	Article
dc.relation.journal	Onlıne Journal Of Communıcatıon And Medıa Technologıes
dc.identifier.issue	2
dc.identifier.startpage	1
dc.identifier.endpage	19
dc.identifier.volume	6
dc.relation.issue	2
dc.relation.volume	6

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